What is the Urban Forest anyway?

I was reading an article about our "City Forester" restoring the "Urban Forest" by having residents buy trees and plant them in the boulevards (see article). I see these terms all the time as I read the literature and other information and I have to laugh. Terms that people invent that are meant to, I think, impress others. Terms like the "City Forester" and "Urban Forest". What the heck do these mean anyway? I often wonder where do these terms come from? The only conclusion I have come to is these must be terms thought up by a professor some place wanting a term that sounded very intelligent for something very... well... unintelligent or very simple. In short a term that would impress people instead of embarrass the user. Lets face it, it sounds much more impressive to state you are in favor of saving the "Urban Forest" than saving city trees or a "City Forester" instead of "Tree Maintenance". It just doesn't have the same ring to it. Don't get me wrong, I'm not minimizing or making fun of the job these people are doing, just the fact we have to dream up these outlandish titles and names that are more confusing.

Few people , outside of the "in crowd", have any clue what the heck the "Urban Forest" is. When they are looking for some simple information and continually run into these types of terms , to many, it can become as tedious as reading a medical journal and consequently they terminate their quest for continued knowledge. When they cannot understand the terminology, it is difficult to keep interested in the subject matter.

Why do professionals search for such exotic ways to describe the simplest jobs and techniques that we do day-to-day, especially in an area that interfaces so closely with the public; like tree removal? Perhaps it is self gratifying or what I call "egocentric", if it sounds complex then it is more important, my job is more important and hence I am more important, if it sounds super intellectual... well you get my drift. I'm just a plain old fashioned tree person and the "Urban Forest" as they like to call it is simply the trees in the city... trees....city trees.... that's all, why not call it that then? Guess it just sounds more important.... confusing as it is.